Art Direction
We accompany projects from a comprehensive perspective, ensuring aesthetic, conceptual, and functional consistency at every stage of development. Our focus on art direction adds strategic value to brands, spaces, and products, creating memorable and visually compelling experiences.
This type of work includes the following steps:
0 | Initial Meeting
Survey of objectives, brand identity, target audience, and specific project needs.
1 | Conceptualization
Definition of the creative axis and aesthetic line.
Development of mood boards, color palettes, visual references, and key concepts.
2 | Proposal Development
Application of art direction in the different areas of the project:
- Industrial Design: aesthetic and materiality criteria.
- Interior Design and Commercial Architecture: visual style, lighting, ambiance, and spatial language.
- Branding: visual identity, communication tone, and graphic consistency across all touchpoints.
3 | Supervision and Monitoring
Support during project execution to ensure the correct implementation of artistic direction.
Review of deliverables, prototypes, renders, assemblies, or final production.